ChatGPT Apps Are the Next App Store - Here's Why Your Brand Should Move Now
The moment conversational AI becomes a marketplace, distribution changes forever. That is exactly what is happening with ChatGPT Apps. OpenAI's new Apps SDK invites companies to embed their experiences directly inside ChatGPT, turning the assistant into a discovery surface, a transaction flow, and a retention channel rolled into one. For executive teams deciding where to place their next innovation bet, early participation in this ecosystem offers a compounding advantage.